Posts tagged Tourism Australia

Australia bets on Indians to triple tourism revenue

By Neena Bhandari

Sydney, 14.10.2011 (Business Standard): Tourist arrivals declined by 6% in Australia after attacks on Indian students. Australia is luring high-spending Indian visitors to triple its tourism revenue from AU$820 million to AU$2.3 billion by 2020.

Australia’s image as a welcoming country suffered a setback following attacks on Indian students in Melbourne and Sydney, and subsequently tourist arrivals declined by six per cent to 17,565 in 2010. However, Tourism Australia is now determined to bring back Indian tourists to its shores.

Tourism Australia’s 2020 India Strategic Plan launched today at the annual Australian Tourism Directions Conference in Canberra aims to triple the growth of inbound Indian travellers, including students, from around 145,000 to 400,000 in the next 10 years.

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