By Neena Bhandari
Sydney, 09.09.2016 (HRM): Clear, compelling business communication is, sadly, a rarity. But master the art of the written word and see your credibility rise. Three experts give us their advice.
‘The medium is the message’ said media theorist Marshall McLuhan. Clear, concise and convincing writing is the key to driving home the message whether it is writing an email, a staff review, a project report or a business proposal. But in the world of 140-character Twitter and paperless offices, effective and persuasive business communication is found wanting – and human resources is among the worst culprits.
Stephanie Oley, who runs the business writing course at the University of Sydney, says, “The most effective business writing draws on the simplicity and directness of spoken English. This includes shorter sentences, less jargon and main points at the start of a sentence and not after lengthy background information.”