By Neena Bhandari
Sydney, 08.10.2008 (IANS): Australia is enticing international tourists to come and lose themselves in the remarkable landscape, unique culture and warmth of its people through a global tourism campaign launched Wednesday that leverages on an outback movie starring Oscar-winning actress Nicole Kidman.
The Australian $50 million (US$32 million) campaign, which will run in cinema, on television, print and online, across 22 countries, including India, puts the spotlight on the outback and indigenous Aboriginal culture.
“We want the growing Indian middle class to go beyond Sydney-Melbourne-Gold Coast and experience the real outback Australia and its indigenous culture,” Tourism Australia managing director Geoff Buckley told IANS Wednesday.