By Neena Bhandari
Sydney, 03.09.2011 (The Business Times, Singapore): From a microcosm tea business, founder and patriarch Merrill Joseph Fernando has catapulted Dilmah tea to amongst the top eight brands in the world with his catchphrase `Single origin, 100 per cent pure Ceylon tea’, winning loyal consumers in 101 countries.
Come October and Dilmah will be capitalising on its `integrity, freshness and quality’ of tea to lure Singaporeans, aiming to exceed its sales by US$ 1.3 million by December-end and US$ 5 million in the next three to five years, capturing 15 per cent of the top-end tea market in the republic.