By Neena Bhandari
Sydney, 07.10.2010 (The Sydney Morning Herald): When it comes to booking flights, hotels, car hire or concerts, increasing numbers of us jump on to the internet. But booking restaurants is another matter, with most people still picking up the phone or emailing, waiting for the restaurant to open and respond.
However an online booking engine developed last year, Dimmi, is helping to change the face of Australian restaurant reservations.
Dimmi was launched in September last year by Stevan Premutico, who was frustrated by the lack of cost-effective marketing channels available to restaurants to fill tables while marketing the Hilton’s ‘Glass Brasserie’ in 2005. He went on to work with Hilton International in London, winning the 2007 UK Hospitality Young Marketeer of the Year Award.